The ease of doing business in Asia continues to improve. At the same time, GDP is increasing in key markets, indicating that Asia is more than just a manufacturing destination. This gives U.S. and European companies something to think about: Is now the time to enter the Asian market?
Before risking a significant investment to enter the market, we recommend that each client carefully evaluate the opportunities. Our in-country teams will work within your company’s requirements to develop scenarios for entering specific Asian markets. Then, we can work with you in planning and implementing your targeted strategy. Our services include:
Market Evaluation
- Definition of target market
- Competition and competing products
- Consumers behavior
- Tax, tariff and other financial/legal considerations
- Available operating structures
- Regulatory requirements
- Trends and movement in the market
- Potential opportunities and untapped demand
- Barriers to entry
Development of Entry Strategies
- Product strategy
- Legal structures
- Site selection
- Staffing
- Tax/legal resources
- Regulatory compliance
- Market rollout
- Capitalization requirements
Implementation
- In-country, market-specific sales/marketing/distribution resources for tactical execution
- Introduction to legal and financial resources
- Administrative support to facilitate initial steps in formalizing organizational structure and addressing regulatory requirements
- Identification of potential customers
- Introduction to government and industry contacts
